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FOR IMMEDIATE RELEASE
October 16, 2008
CONTACT:
Dante Lee
dante@leemossmedia.com
614-595-6063
DANTE
LEE FEATURED PANELIST AT 2008 AFRICAN AMERICAN INTERNET SUMMIT
IN CHICAGO
Columbus,
OH - On Thursday, October 30, 2008, Dante Lee, president
of Diversity City Media and co-founder of Lee Moss Media, sat
on a historic panel at the African American Internet Summit in
downtown Chicago. Other panelists included Smokey Fontaine of
Interactive One, Denmark West of BET Interactive, and Barry Cooper
of Reach Media.
The panel
was entitled Content vs. Community: How to Build a Successful
Black-Targeted Web Site, and involved an intense discussion
that answered the following questions: What's the key to creating
a web site that's able to achieve financial success? How much
traffic do you need to appeal to advertisers? Which is more important,
content or creating social networks?
The entire
panel elaborated on what it took to get where they are. Lee discussed
his company’s vast network of African American online properties,
and his joint venture with William Moss – founder of HBCUconnect.com
and the newly launched ConnectPlatform.com. Cooper discussed his
experience from managing BlackVoices.com to taking the lead at
BlackAmericaWeb.com. West discussed his roles at MTV and now BET,
and elaborated heavily on the benefits of ad networks. Fontaine
talked about Radio One’s acquisition of BlackPlanet.com,
their future plans to dominate the Black web, and the other properties
such as Elev8.com that they are rolling out.
Other panels
at the event featured Carl Izzi of Energi/GlobalHue, Susan Morgan
of Gorilla Nation, Jemilah Barnes of AllHipHop.com, Bryan K. Mattox
of Burrell Communications, Markus Robinson of BlackWeb 2.0, Janet
Rolle of BET, Adam Goldman of UrbanForce/UniWorld Group, and many
others.
The summit
successfully brought together leading consumer marketers, advertising
agencies, and Internet-based companies in a long-overdue, comprehensive
examination of how African-American consumers utilize the Web
for information and entertainment.
For more details
about the event, visit:
www.targetmarketnews.com
-END-
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